Here’s what to look forward to Jaipur Jewellery Show 2021

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The 17th edition of Jaipur Jewellery Show will take place from 24 December to 27 December this year. To be held at the Jaipur Exhibition and Convention Center in Sitapura, the show will witness booths displaying jewellery, gemstones, costumes, artefacts, among others. Around 40,000 domestic and foreign visitors are expected to attend the show.


With the objective of giving an impetus to the Gems and Jewellery trade and positioning the Pink City on the World Gem & Jewellery Map, the annual Jaipur Jewellery Show (JJS) began in 2003 under the leadership of Late Rashmikant Durlabhji. While it started with just 67 stalls in the first edition, it grew from strength to strength each year and also witnessed better venues and facilities for its exhibitors and buyers making the show a force to reckon with not just in India but also internationally.  Owing to the Covid-19 Pandemic, the show could not be organized each year. However, this year the exhibition will be organized from 24 December to 27 December at the Jaipur Exhibition and Convention Center in Sitapura.  


Popularly known as The December Show, the 17th edition of Jaipur Jewellery Show will witness a whopping 800 booths this year. Out of these 800 booths, 500 will display jewellery, 204 will display gemstones, 64 will display machinery and 10 will showcase costumes, articles and artefacts. A unique aspect of the show is that not only the products but the way stalls are aesthetically created by each exhibitor is an added attraction.

JJS will also be providing free stalls to 15-20 budding jewellery designers. Apart from this, there will also be a stall of ‘Museum of Gem and Jewellery Federation’ in Jaipur. This time JJS will be attended by 82 new participants and several national brands. The show is expected to be attended by 40,000 domestic and foreign visitors who will get the opportunity to witness the latest and the finest of what the Gems & Jewellery industry has to offer. As many as 400 retailers have also confirmed their participation for the 17th JJS.


JJS-IJ Jewellers’ Choice Design Awards, powered by GIA, will be held once again this year. Now in its 11th year, ‘JJS-IJ Jewellers’ Choice Design Awards’ has created a special place in the hearts of jewellery connoisseurs in and around India.

Over 600 designs have participated in the IJ Awards this year. From these, over 100 designs were evaluated by the eminent jury. The awards will be given away in a glamourous ceremony on the evening of 24 December at JECC Convention Centre by a Bollywood film star.


To celebrate and promote designers in all its glory, Jaipur Jewellery Show is hosting Jaipur Jewellery Design Festival (JJDF) for the third time this year again.

The festival will have various activities including product display by eminent designer brands, an art gallery to display gemstones artistically, seminars and panel discussions, virtual display of jewellery etc. along with a library, cafeteria, and live music to give a festive look. This year JJDF will give a platform to the students of 5 to 6 prominent designing institutes where these budding designers will display their creations.

This JJDF 2021 will also have women-centric activities where the artwork of selected women jewellers and artisans will be displayed in a very aesthetic manner. The Organizing committee of JJS has also decided to felicitate women designers for their remarkable contribution to the trade through their skill and work.

Date: December 24 to December 27
Venue: JECC, Sitapura

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Tusharika Singh

Long texts over calls | Food, music and books over people | Chai over everything else | Statutory Warning: Allergic to morons



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