In May this year, a letter arrived from Buckingham Palace, addressed to Faith Singh, one of the founders of the Jaipur Virasat Foundation (JVF). The letter conveyed momentous news: the review of the patronages of the late Queen, the former Prince of Wales, and the former Duchess of Cornwall had concluded. Out of over a thousand organizations analyzed, JVF’s patronage had been retained by King Charles III. This recognition is a matter of immense pride and a testament to JVF’s significant impact.
JVF, a not-for-profit organization based in Jaipur, has been committed to promoting arts, crafts, literature, and heritage conservation since its inception in 2002. Its journey began with the Jaipur International Heritage Festival, an event that laid the groundwork for a series of significant cultural festivals. The most notable of these is the Jaipur Literature Festival (JLF), which started in 2005. From its humble beginnings, JLF has burgeoned into an internationally acclaimed event, drawing literary giants and book enthusiasts from across the globe.
Beyond JLF, JVF has curated several other festivals that have cemented its reputation as a cultural torchbearer. The Jodhpur RIFF Festival, Momasar Festival, and Deegh Festival are among its successful endeavors. Recently, JVF also curated the first Rajasthan Literature Festival, an initiative supported by the Government of Rajasthan.
In its mission to preserve folk traditions, JVF established the Rajasthan Music Museum. This institution is dedicated to documenting and providing research and performing space for the folk artists of Jaipur. Although the museum is currently under renovation, its valuable instrument collection is on display at the Rajasthan International Centre (RIC), ensuring continuous engagement with the public.
One of JVF’s key focus areas is the documentation and conservation of both the tangible and intangible heritage of Jaipur. In collaboration with partners, JVF’s pioneering efforts contributed significantly to Jaipur receiving the UNESCO Creative Crafts City designation and the inscription of the entire walled city as a World Heritage Site. These achievements were recognized by DRONAH, the organization responsible for writing both UNESCO dossiers for Jaipur.
The role of King Charles III, formerly Prince Charles, has been instrumental in supporting JVF and the broader conservation efforts in Jaipur. Introduced to the foundation’s work by founders John and Faith Singh, Prince Charles has shown a deep commitment to the heritage of Jaipur. During one of his official visits, he explored the walled city, participated in the newly developed Modi Khana Chowkdi heritage walk, and funded the restoration of a traditional lane, now famously known as Heritage Lane.
His patronage of JVF has been a significant endorsement, highlighting the foundation’s impact and importance. When Charles ascended to the throne, his patronages were reviewed, and it is a testament to JVF’s esteemed work that King Charles III chose to continue his patronage with them.
Commenting on this achievement, Director of JVF, Rakshat Hooja said: “It is indeed a commendable feat for JVF. There is a big difference between the Prince of Wales being associated with an organization and a Head of a State being an official patron. Moreover, while many of the other organizations in India that King Charles chose to continue supporting have historical ties to the British era, JVF stands out as a new and entirely Indian initiative. As it moves forward, the Jaipur Virasat Foundation remains steadfast in its mission to enrich and preserve the cultural heritage of Jaipur, ensuring that the city’s artistic and historical treasures continue to inspire future generations.”
Tusharika Singh
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