History shows that the ‘Safa’ (turban) has played an invaluable role in preserving the old heritage and honour of Rajasthan. Even today, its tradition has been kept intact as part and parcel of the dress code. The campaign is a unique initiative to not only promote the tourism of Rajasthan but also a pledge to preserve the State’s heritage through its people for times to come.
In a unique initiative to promote State tourism, Rajasthan Tourism Minister, Shri Vishvendra Singh Bharatpur has started a twitter hashtag – #SafaWithTwitter to encourage others to share their ‘Safa Experience’ on social media. Many State Ministers and Congress MLAs have responded to the trend and jumped on the bandwagon.
The trend began with the Tourism Minister sharing a photo of himself wearing a colourful ‘Safa’. Soon, the campaign received overwhelming response, cutting across party lines with Rajsamand MP, Diya Kumari and State President, BJP, Dr. Satish Poonia and BJP leader, Abhimanyu Singh Rajvi, grandson of former Vice President of India, Bhairon Singh Shekhawat joining the campaign.
Following in the footsteps, Rajasthan Deputy Chief Minister, Sachin Pilot; Minister for Transport and Soldiers Welfare Department, Pratap Singh Khachariyawas; Minister for Sports and Youth Affairs, Ashok Chandna; Minister for Mining and GauPalan, Pramod Jain Bhaya; Minister for Higher Education (Independent Charge), Bhanwar Singh Bhati, among others also shared their photos of donning a ‘Safa’.
Apart from politicians, Rajasthani folk singer, Rajnigandha Shekhawat; Indian film director, Vivek Agnihotri; author, Anuradha Goyal as well as several civil servants, bloggers, journalists, anchors and the general public have also joined the campaign with the numbers growing each day.
Have you shared your picture in #SafaWithTwitter yet?