The lockdown to contain the spread of COVID-19 has had a very disastrous effect on the hospitality sector. The sector continues to face huge losses and will be functioning in a very limited capacity for the foreseeable future. Despite the dire circumstances, renowned mithai shop, Kesar is preparing food for the needy under the banner of ‘Food for Hungry’. This initiative, started by Co-founders of Kesar Sweet, Daljeet and Divya Arora, has completed around 60 days with a total of 1.65 lakhs meals distributed to the needy. Everyday 2000-3000 meals are prepared, packed and distributed. This food is being distributed via the police, Gurudwara committee and delivery apps like Zomato and Swiggy. These food boxes are nutritious, healthy and safe. They are prepared keeping in mind the required calorie count for an individual to have a balanced diet. Each box contains either Aloo Puri, Chole Bhature or Chole Chawal.
At present, ‘Food for Hungry’ has around 650 contributors and is associated with over 50 organisations from in and around Jaipur. The family members and the working staff of Kesar together prepare these meals twice daily. The meal preparation begins from 5 am and continues till 8 am. After this, the meals are packed and sent to their destinations via police and Gurudwara Committee trucks or delivery agents like Zomato and Swiggy who arrive by 10 am to collect the food boxes. The aim of providing these meals is not only to satisfy the hunger but also to ensure that a healthy meal packed with proteins, carbohydrates, fat, minerals, starch and fibre is consumed.
Hailing from the Surya Mahal Group, Kesar is an Indian mithai boutique offering a delightful range of the finest mithai from the traditional to the fusion. Every pack and every piece of sweet from Kesar, reflects their passion and commitment to put together the purest of ingredients in a creative and innovative manner to deliver the finest mithai.