‘Kesar’ Serves over 1.65 Lakh Meals to the Needy During Lockdown

Reading Time: 2 minutes

The lockdown to contain the spread of COVID-19 has had a very disastrous effect on the hospitality sector. The sector continues to face huge losses and will be functioning in a very limited capacity for the foreseeable future. Despite the dire circumstances, renowned mithai shop, Kesar is preparing food for the needy under the banner of ‘Food for Hungry’. This initiative, started by Co-founders of Kesar Sweet, Daljeet and Divya Arora, has completed around 60 days with a total of 1.65 lakhs meals distributed to the needy. Everyday 2000-3000 meals are prepared, packed and distributed. This food is being distributed via the police, Gurudwara committee and delivery apps like Zomato and Swiggy. These food boxes are nutritious, healthy and safe. They are prepared keeping in mind the required calorie count for an individual to have a balanced diet. Each box contains either Aloo Puri, Chole Bhature or Chole Chawal.

Co-founders of Kesar, Divya Arora and Daljeet Arora

At present, ‘Food for Hungry’ has around 650 contributors and is associated with over 50 organisations from in and around Jaipur. The family members and the working staff of Kesar together prepare these meals twice daily. The meal preparation begins from 5 am and continues till 8 am. After this, the meals are packed and sent to their destinations via police and Gurudwara Committee trucks or delivery agents like Zomato and Swiggy who arrive by 10 am to collect the food boxes. The aim of providing these meals is not only to satisfy the hunger but also to ensure that a healthy meal packed with proteins, carbohydrates, fat, minerals, starch and fibre is consumed.

Hailing from the Surya Mahal Group, Kesar is an Indian mithai boutique offering a delightful range of the finest mithai from the traditional to the fusion. Every pack and every piece of sweet from Kesar, reflects their passion and commitment to put together the purest of ingredients in a creative and innovative manner to deliver the finest mithai.

The following two tabs change content below.


Twenty something. Aries. Single and Fabulous. Loves Shopping. Has an unhealthy adoration for all things make up and beauty related. Believes that red lipstick can bring about world peace. Never thought good eyebrows would have so much power.



Leave a Reply

Your email address will not be published.

On Key

More Articles


Meet Rajasthan’s first female dog trainer

Meet Rajasthan’s first female dog trainer and the only canine behaviourist in the state — Priyanshi Singh Shekhawat. Eight years ago, Priyanshi had just returned to Jaipur from Mumbai after getting a degree in Economics and was unsure about what to do with her life. “I was quite depressed as I didn’t particularly like the work environment in Jaipur and I couldn’t understand what career path to pursue. I was talking to my then boyfriend (now husband), Shardul and a random conversation about my love for dogs led me to pursue a career in this field. I did two courses with Shirin Merchant, who is a pioneer in the field of canine behavior and training in India and that’s how my journey as a dog trainer and behaviourist began.”